You are a solopreneur running a flourishing little business revolving around Yoga, wellness or psycho-spiritual work. Your spirits are high and the ideas are plenty.
But how to get the word out?
You have profound knowledge and skill in your field. And this is what you want to focus on. Selling feels strange to you and writing persuasive texts is certainly not your thing.
It just doesn’t seem right to invest a lot of time and energy in content marketing when your flow calls for developing the content of your projects instead.
If this is you
After start-up comes start-over
You have grown your business considerably. And it comes the time when you need to review if your marketing message is still matching your mission.
Where to start with the rebranding?
Maybe the copy that has served you well at the beginning doesn’t quite fit anymore. Your business has matured. Your corporate identity has changed slightly.
The question comes up: How to land your revamped offer with your ideal customer?
The tricky part is that over time a lot of projects and ideas have accumulated on your hard drive and in your head. And it becomes increasingly difficult to be clear on your status and vision by talking to yourself.
Any of this sounds familiar?
